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It's in the Bag

Hospital Gifts That Encourage Breastfeeding

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It's in the Bag-Hospital Gifts That Encourage BreastfeedingThe idea is so simple it's hard to believe it has been overlooked for so long. In hospitals around the country, new mothers go home with a bag of goodies provided by companies whose sole purpose is to sell their product – formula. Breastfeeding advocates have long decried these goody bags whose tempting wares are often the breastfeeding undoing of many an exhausted mother. A small group of women were inspired to come up with bags of their own, bags that encourage breastfeeding, not bottle feeding!

Inspired by the Best

Sally L. Gartner, RNC, IBCLC, is the in-patient obstetric nurse and breastfeeding coordinator for the birthing center at Coshocton County Memorial Hospital in Coshocton, Ohio. Her interest in breastfeeding was both personal and professional, and her deep-seeded belief is that breast truly is best.

Once a mom has chosen to breastfeed, we need to give her every tool possible to make her successful.

"I know that breast milk is the optimum nutrition for a baby," she says. "It is not only species specific but 50 percent genetically specific to the particular child. Thus a baby has less risk of developing allergies. Breast milk also has many infection-fighting properties."

Gartner goes on to list other breastfeeding advantages, the psychological closeness, the health benefits for premature babies and the benefits for mothers, such as a decreased risk of breast cancer and a possible decrease in post menopausal osteoporosis. In the immediate postpartum period, breastfeeding decreases postpartum hemorrhage and also helps the mother get back to her pre-pregnancy weight.


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