Consumers are drawn to Leisa Hart's successful fitness philosophy. Hart stars in the Buns of Steel videos, but there is more to her then just a firm touch. She is also a wife, mother of one, with another on the way, and the creator of a great new exercise concept that works out your mind and your body.
Hart worked hard to accomplish her goals. Along the way she was discovered,
setting the wheels of success in motion. "I competed in many fitness competitions,
one of which was called ESPN's Fitness America Pageant," Hart says. "That's where
the makers of Buns of Steel discovered me, which is how I got my start in fitness videos. I've now shot
14 different Buns of Steel titles and have great success with them – those titles alone have sold over
5,000 copies. That just paved the way for me to start developing my own titles."
Now Hart is not just exercising her body, but exercising as a whole. |
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Hart was there as many of these fitness fads "came and went" and watched as her interest and excitement over the varying fads went with them. "I got bored with high- and low-impact aerobics, step, etc.," Hart says. "We were just exercising to this loud, fast, pounding music. I had found that I was looking at the clock when teaching these classes, and that many of the participants in my class were, too. I'd have fun with the choreography and all, but just to do the same thing all the time was too much. It was like my body was working but my mind was not in control. I was just swinging around."
After years of the "same old thing," Hart discovered that those who were exercising, including her, were only going through the motions. "If you've ever seen anyone on a stepper or treadmill, you know what I mean," Hart says. "You see someone with headphones on, maybe reading a magazine or a book, even trying to hold a conversation all the while glancing at their clock or their watch, waiting for their time to be done. That's the kind of workout where you try to do anything you can to keep your mind off of the workout and to not concern yourself with proper structure and muscle control. This isn't what it is supposed to be about; this is not what it's supposed to be like."
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