Family balancing is the most common reason couples employ gender selection techniques. The Genetics and IVF Institute reports that 90 percent of the couples using their Microsort technology were in their mid-30s, had two to three children of the same sex and desired only one more child – of the opposite sex. Interestingly, more than half of these couples wanted girls.

This preference, however, extends beyond the Institute's findings. Two recent studies of people using gender selection techniques found that a slight majority of both Americans and Britains crave sugar and spice and everything nice.

Cruise the online gender determination message boards, and you'll see that pink is indeed the color du jour. Sample message headings include "I want a little girl," "We're working on conceiving a girl as well," and "Why does everybody want girls?"

Good question. Perhaps because women in the Western world have more reproductive control than ever before, they also are more influential in choosing the sex of their children. With this fundamental freedom in place, women are likelier to enjoy the experience of being women. Feeling positive about her own future, today's woman can be confident that her daughter will encounter similar and possibly better opportunities for career, love and happiness.

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